Base’s creator Jesse Pollak is singling out one category of crypto assets that is helping in the adoption of the layer-2 network backed by Coinbase.
Pollak in a new video posted on the social media platform X that memecoins are helping “onboard thousands and thousands of people” into the Base ecosystem.
“I think every day from all the conversations I’m having on the ecosystem, memes are one of the big drivers for actually bringing new people in. And obviously, speculation plays some role in this.”
On how memecoins are facilitating the adoption of Base, Pollak says,
“I think the thing that has really made me optimistic and excited about what we are seeing in Base is that the primary way that memes are bringing people in is through creativity…
The aim of these folks [memecoin creators] is to bring more people into their specific meme and the way they are doing that is by activating their community and then trying and experimenting with a ton of different creative pursuits that they believe could reach everyday people. And what this creating is a kind of Cambrian explosion of onboarding experiments where people are taking tons and tons of shots on goal to say, ‘How do we get our culture in the hands of more people?’”
Pollak believes that memecoins are a cultural phenomenon that will drive millions of people into adopting Base in the future.
“I think the thing we’ve built more conviction on is that in the years ahead, we’re actually going to see these memes onboard millions more people. They are going to be one of the biggest drivers because they are doing that work kind of constantly to onboard more and more folks and to do that in a really creative way.”
