The pandemic as a whole was clearly a negative for the stock market, with record lows coming from an unprecedented level of uncertainty. One small positive, however is that the pandemic saw an astronomical increase in the amount of people investing in stocks and shares – it’s estimated that 60% of current young investors began investing during the pandemic in 2020.1
With investing being more popular than ever before, the financial brokerage, XTB decided to research which stocks are being searched for the most, both worldwide and in individual countries. To discover this, they analysed the average monthly search volume of the 50 biggest stocks in the world (in terms of market cap) by using Ahrefs’s keyword search tool2, which revealed both the worldwide and country specific average monthly search volume for each of the 50 stocks.
The following table ranks the top 10 most searched stocks in the world over the last 12 months:
| Stock (Ticker Symbol) | Market Cap | Avg. Monthly Search Volume | |
| 1 | (NASDAQ:TSLA) | $1.132 T | 3,300,000 |
| 2 | Apple (NASDAQ:AAPL) | $2.865 T | 1,800,000 |
| 3 | Alibaba (NYSE:BABA) | $318.53 B | 1,600,000 |
| 4 | NVIDIA (NASDAQ:NVDA) | $703.21 B | 1,200,000 |
| 5 | Microsoft (NASDAQ:MSFT) | $2.332 T | 1,100,000 |
| 6 | Amazon (NASDAQ:AMZN) | $1.719 T | 1,100,000 |
| 7 | Meta (Facebook) (NASDAQ:FB) | $639.24 B | 915,000 |
| 8 | Pfizer (NYSE:PFE) | $300.91 B | 502,000 |
| 9 | TSMC (NYSE:TSM) | $551.40 B | 446,000 |
| 10 | Walt Disney (NYSE:DIS) | $252.55 B | 369,000 |
Although all the attention recently has been on his acquisition of Twitter, Elon Musk’s Tesla has blown away the competition in terms of search volume, with 3.3m searches worldwide. Not only were they the most searched stock in the world, but they ranked first in 12 of the 18 countries that were analyzed, and in the top three of the remaining five countries.
In second place came the tech giant and most valuable company in the world, Apple. The American powerhouse saw an average monthly search volume of 1.8m over the last 12 months. They ranked in the top three most searched stocks in five of the 18 countries analyzed.
In third place is the Chinese multinational technology company, Ali Baba. They amassed 1.6m average monthly searches worldwide, and they were in the top three most searched stocks in 16 out of the 18 countries analyzed and the number one most searched stock in five of those.
The 10 Most Searched Stocks In The US
In the US, specifically, the most searched stock is also Tesla with 2,200,000 average monthly searches. In second is , at 1,400,000 monthly searches and in third with, 874,000 searches, is tech giant NVIDIA.
The following table ranks the top 10 most searched stocks in the UK over the last 12 months:
| Stock (Ticker Symbol) | Market Cap | Avg. Monthly Search Volume | |
| 1 | Tesla (TSLA) | $1.132 T | 2,200,000 |
| 2 | Apple (AAPL) | $2.865 T | 1,400,000 |
| 3 | NVIDIA (NVDA) | $703.21 B | 874,000 |
| 4 | Amazon (AMZN) | $1.719 T | 843,000 |
| 5 | Alibaba (BABA) | $318.53 B | 793,000 |
| 6 | Microsoft (MSFT) | $2.332 T | 752,000 |
| 7 | Meta (Facebook) (FB) | $639.24 B | 453,000 |
| 8 | Pfizer (PFE) | $300.91 B | 436,000 |
| 9 | Exxon Mobil (NYSE:XOM) | $350.58 B | 299,000 |
| 10 | Bank of America (NYSE:BAC) | $351.22 B | 290,000 |
About XTB Group
XTB Group consists of companies with one of the largest stock exchange-listed FX & CFD brokers in the world. XTB Group has entities regulated by the world’s biggest supervision authorities including the FCA, CySEC and KNF. With more than 16 years of experience, XTB Group provides retail traders instant access to hundreds of global markets. XTB is a fintech company based on trust, technology and support. Since 2004, XTB Group has expanded to 12 major markets in Europe, Latin America and Asia attracting over 352,000 clients. In 2021, XTB Group received licenses to operate in UAE and South Africa. Operating company’s own award-winning xStation and xStation Mobile platforms, the entities of XTB Group offer over 5400 instruments including real stocks, real ETFs and CFDs on forex, indices, commodities, stocks, ETFs and cryptocurrencies. Through X-Open Hub, XTB provides leading technologies for financial institutions from around the world. Find out more at www.xtb.com.
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