Samsung televisions would offer nft compatibility in 2022 to the delight of the ecosystem. The $1 billion industry is about to get off to a good start this new year as experts anticipate a wider reach.
In a public announcement, Samsung announced its new range of smart TVs to be unveiled in 2022. According to the South Korean company, the new models will ship with a new intelligent hub that supports nfts and gaming.
“this application features an intuitive, integrated platform for discovering, purchasing, and trading digital artwork through micro led, neo qled, and the frame,” the company wrote about the new feature.
“with demand for nfts on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” samsung said in a statement with a publishing firm, the verge. “in 2022, samsung presents the world's first tv based on nft explorer and market aggregator, a revolutionary platform that allows you to browse, purchase, and display your favourite works of art in one location."
The new feature on the televisions by samsung will allow individuals to preview non-fungible tokens before making a purchase and there will also be an option for users to trace the history of the nfts ownership before making the buy. Televisions will have an intelligent calibration function which will allow the display to appear transparently "true to the original image quality." televisions will be made available to users over the next few months.
samsung’s previous nft campaign
This is not Samsung's first foray into the NFTs as the company had made forays into space during the past 12 months. The tech company through its investment arm, samsung then invested in some nfts companies like sky mavis, dapper labs, the sandbox, and super rare.
Since it is an early investor in these businesses, nfts have captured the projectors while the digital ownership trend has taken off alongside the metaverse. Samsung with significant investments in both fields considers that the time has come for a direct approach to nfts.
the rising institutional adoption of nfts led kevin o’leary to comment that the non-fungible tokens will be a larger asset class than bitcoin. Total nft sales volume jumped above $14 billion in 2021 and is expected to surpass the metric in 2022.