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Boosted by new factory, Lucid sets sights on midsize market

Lucid Motors, the cutting-edge electric vehicle (EV) manufacturer, made waves this week with the grand unveiling of its expanded manufacturing facility, AMP-1, located in Casa Grande, Arizona. The move sees the factory's size skyrocket from 800,000 square feet to an impressive 3.8 million, an indicator of Lucid's ambitious plans for the future.

While the show was centered around the new factory and the increased production capacity for Lucid’s forthcoming Gravity EV crossover, set to roll off the newly added production line, CEO Peter Rawlinson discreetly dropped a bombshell about the company's next venture—an eagerly anticipated midsize car.  

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Grabbing a share of the market

The midsize car, still shrouded in mystery with only a veiled silhouette revealed, promises to blend efficiency, performance, and space, bringing Lucid's signature qualities to a more accessible market segment.

Lucid's current flagship, the Air sedan, met rave reviews and has earned acclaim as one of the finest EVs available. However, a large form factor and premium price tag limit its mass appeal. "We’re going to bring all that learning down to a more mainstream, accessible product priced at the sweet spot of the market," noted Derek Jenkins, Lucid's Senior Vice President of Design and Brand. 

Despite the secrecy surrounding the project's design, Lucid's leadership, including Rawlinson, hinted at a release date calculation. If the timeline aligns with previous projects, the midsize car could hit the roads as early as next summer, with teasers likely surfacing later this year. The midsize project will aim to capture a broader market by positioning itself as a competitor to Tesla's Model 3 and Model Y, at around $50,000.

A milestone in Lucid's growth

Lucid Group's announcement of the AMP-1 expansion marks a pivotal moment in the company's evolution. The expansion includes a massive 3 million square foot facility, consolidating various functions onto one campus.

The expanded factory encompasses a new General Assembly line, Quality, and Semi-Knock Down (SKD) centers, expanded Body and Paint shops, a relocated Logistics center, and an enlarged Powertrain facility. The latter will house Lucid's award-winning proprietary powertrain technology, contributing to the company's reputation for innovation.

Lucid’s Senior Vice President of Operations, Steven David, highlighted the company’s journey towards becoming one of the most integrated electric vehicle manufacturers in the US in a statement, emphasizing that the expanded state-of-the-art plant would “bring greater operational efficiency to the manufacturing process” and allow them to “continue to deliver high-quality, groundbreaking electric vehicles.”

Through partnerships with the Arizona Commerce Authority, the City of Casa Grande, and Central Arizona College, Lucid reiterates its dedication to local talent development and skill enhancement, positioning itself as a key player in shaping the future of sustainable transportation.

Assembled in Lucid's factories in Casa Grande, Arizona, and King Abdullah Economic City (KAEC), Saudi Arabia, Lucid Air has already begun deliveries to customers in the U.S., Canada, Europe, and the Middle East. With the upcoming Gravity EV and the tantalizing midsize project on the horizon, Lucid Motors will be able to offer consumers a diverse range of EV options that combine performance, sustainability, and a touch of luxury.

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 1/29/2024

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