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Criminals continue to scam people with fake crypto ads on Facebook using Martin Lewis’ images

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Criminals continue to use Money Saving Expert founder Martin Lewis’ image to defraud investors via Facebook Ads, despite Lewis settling a lawsuit with Facebook’s parent Meta over the illegal use of his photos in such scams years ago, The Independent reported.

Criminals use Facebook ads to lure victims

According to the report, criminals use Facebook ads to lure their victims to a website containing articles with spurious claims about how investors can generate over ?3,400 with investments as low as ?190 by falsely linking them with industry experts like Lewis.

One of the headlines of the articles on the website reads:

Special Report: Martin Lewis’s Latest Investment Has Experts in Awe And Big Banks Terrified.

According to the Independent, a Facebook spokesperson said the social media giant removed the fraudulent ads before the news outlet brought the matter to its attention. However, it is unclear how long the fraudulent adverts ran before Facebook removed them.

CryptoSlate had previously reported that authorities in Australia had filed legal charges against Meta for its failure to curb the spread of fake crypto ads posts on Facebook. Also, the richest man in the country, Andrew Forrest, had filed a lawsuit against the giant tech company for its failure to stop scammers from using his image to defraud people.

Crypto scams thrive on social media

Crypto scams on social media platforms are not a new phenomenon. A Federal Trade Commission report specifically mentioned that Meta-owned social media platforms Facebook and Instagram are the major sites used by these malicious players to defraud their victims.

According to the FTC report, investors lost over $700 million to rackets operating on social media in 2021.

Scams on social media platforms usually involve using images or videos of prominent personalities in the space like Elon Musk, Michael Saylor, etc., to promote a fake giveaway or a fraudulent investment scheme.

Some fraudsters recently made over $1 million by editing an old video of the richest man in the world, Musk, and Twitter’s former CEO, Jack Dorsey, at the Ark Invest’s “The ? Word” conference.

Such fraudulent cases have led to increased calls within the crypto community for these platforms to do more to protect the industry by blocking all of these malicious ads and bringing defaulters to book.


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